Story

AUDAX
"IT'S TIME TO SHINE"

 World leaders & scholars in various fields of study agree to this phenomenon that the most valuable possession of mankind is nothing but TIME, it is not in human capacity to stop, capture or change it but we can always change the way we see it …..  at AUDAX we strive to create a whole new perception of an ordinary watch and adorn it with something that is truly timeless … any guesses?

DIAMONDS …
Yes that’s right Diamonds! Amazing isn’t it ?

EXPENSIVE ? NOT AT ALL !
We always try to attempt something unique & challenging , this time it was to create luxury at an affordable price… we wanted to create watches with a great value to it, we aspired to provide our customers with the most affordable luxury watches.
AUDAX was inspired by the Basel World-Switzerland where we saw a huge gap in the affordable luxury segment. With thorough delving  and extensive research we were finally  able to create watches using lab grown diamonds that were extraordinary but not expensive !

WHAT ARE LAB GROWN DIAMONDS ? 
Lab grown diamonds are very affordable then the natural diamonds and have the same physical, chemical and optical properties like the natural diamond. The rough diamonds are sourced by our diamonds experts from Russia and India. Each and every diamond studded in the watch is cut and polished in our own diamond manufacturing factory.