Effective date: 6-10-26

This Privacy Policy explains how Audax collects, uses, shares and protects your personal data when you visit www.audaxwatches.com, buy from us or contact us. It is written to meet India's Digital Personal Data Protection Act 2023, the EU General Data Protection Regulation (GDPR), the UK GDPR, and applicable US state privacy laws including the California Consumer Privacy Act (CCPA/CPRA).

1. Who Is Responsible for Your Data

The company responsible for your personal data (the "data fiduciary" or "controller") depends on where your order is delivered:

• India: AUDAX WATCHES PRIVATE LIMITED, Mumbai Suburban, Maharashtra, 400097, India.

• All other countries: Audax Watches,WY 82801. United States, USA.

For any privacy question or request, contact us at Support@audaxwatches.com.

• EU representative (GDPR Art. 27):

• UK representative (UK GDPR Art. 27):

2. Personal Data We Collect

Information you give us

• Contact and identity: name, email address, phone number.

• Order and delivery: billing and shipping addresses, items bought, order history, engraving text.

• Account: login details and saved preferences, if you create an account.

• Communications: messages, emails, WhatsApp chats, reviews and photos you send us.

• Marketing preferences: whether you have subscribed to our emails or SMS.

Information collected automatically

• Device and usage data: IP address, browser, device type, pages viewed, time on site, referring website.

• Cookies and similar technologies: see Section 6 and our Cookie Policy.

Payment information

Payments are processed securely by our payment providers (Shopify Payments, PayPal and others). We never see or store your full card number.

3. How and Why We Use Your Data

• To process and deliver your order, including payment, shipping, customs clearance, returns and warranty claims. Legal basis: performance of a contract.

• To provide customer support and respond to your questions. Legal basis: contract / legitimate interests.

• To prevent fraud and keep our website secure. Legal basis: legitimate interests / legal obligation.

• To meet legal obligations, such as tax, accounting and consumer-protection record keeping. Legal basis: legal obligation.

• To send marketing emails, SMS or WhatsApp messages, only if you have opted in. Legal basis: consent.

• To measure and improve our website and advertising, using analytics and advertising cookies, only with your consent where the law requires it. Legal basis: consent / legitimate interests.

In India, we process your data on the basis of your consent or for the legitimate uses permitted under the Digital Personal Data Protection Act 2023, such as fulfilling an order you have requested.

4. Marketing

We only send marketing messages if you have agreed to receive them. You can unsubscribe at any time using the link in any email, by replying STOP to SMS, or by contacting us. Unsubscribing does not affect order or service messages.

5. Who We Share Your Data With

We do not sell your personal data. We share it only with trusted service providers who help us run our business, and only as much as they need:

• E-commerce platform: Shopify (hosts our store and order data).

• Payment providers: Shopify Payments, PayPal, Razorpay / other

• Couriers and customs brokers: DHL / FedEx / Blue Dart / other to deliver your order and clear customs.

• Email, SMS and support tools: Shopify Email / Klaviyo / WhatsApp Business / other.

• Analytics and advertising partners: Google and Meta (Facebook/Instagram), where you have consented to these cookies.

• Our group companies: AUDAX WATCHES PRIVATE LIMITED and to fulfil orders and provide support.

• Professional advisers and authorities: lawyers, accountants, auditors, or government and law-enforcement bodies where the law requires it.

6. Cookies and Tracking

We use cookies and similar technologies to run the website, remember your cart, understand how our site is used and show you relevant ads. Non-essential cookies (analytics and advertising) are only used with your consent where the law requires it. You can change your choice at any time through the cookie banner or Your Privacy Choices link in our footer. Full details are in our Cookie Policy.

7. International Transfers

We operate from India and the USA, and our service providers may process data in other countries. When we transfer personal data from the EU, EEA or UK to a country without an adequacy decision, we use approved safeguards such as the European Commission's Standard Contractual Clauses (and the UK Addendum).

8. How Long We Keep Your Data

• Order and invoice records: for as long as tax and accounting laws require.

• Account data: until you delete your account, or after 2 years of inactivity.

• Marketing data: until you unsubscribe or withdraw consent.

• Customer support messages: up to 2 years after your last contact.

After that, we securely delete or anonymise your data.

9. How We Protect Your Data

We use reasonable technical and organisational security measures, including encrypted (HTTPS) connections, access controls and trusted, certified service providers. No system is completely secure. If a personal data breach affects you, we will notify you and the relevant authorities as the law requires.

10. Your Rights

Everyone

You can ask us to access, correct or delete your personal data, or withdraw your consent to marketing, at any time.

India (Digital Personal Data Protection Act 2023)

• Get a summary of the personal data we process and who we have shared it with.

• Correct, complete, update or erase your personal data.

• Withdraw consent at any time, as easily as you gave it.

• Nominate another person to exercise your rights if you die or become unable to do so.

• Raise a complaint with our Grievance Officer (Section 13) and, if unresolved, with the Data Protection Board of India.

EU, EEA and UK (GDPR / UK GDPR)

• Access, rectification, erasure, restriction of processing and data portability.

• Object to processing based on legitimate interests, and to direct marketing at any time.

• Withdraw consent at any time.

• Complain to your local data protection authority (in the UK, the Information Commissioner's Office).

USA (California and other US states)

• Know what personal data we collect, use and disclose; access, correct and delete it.

• Opt out of "sharing" for cross-context behavioural advertising, or targeted advertising, using the Your Privacy Choices link in our footer. We honour Global Privacy Control (GPC) browser signals.

• Appeal our decision if we decline your request.

• We will not discriminate against you for exercising your rights.

How to make a request

Email Support@audaxwatches.com with your request. We may need to verify your identity first. We will respond within 30 days (or sooner where the law requires).

11. Children

Our website and products are intended for adults. We do not knowingly collect personal data from anyone under 18. If you believe a child has given us personal data, contact us and we will delete it.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be on this page, with the effective date at the top. If we make significant changes, we will let you know by email or a notice on our website.

13. Contact Us and Grievance Officer

• Privacy enquiries: Support@audaxwatches.com

• Customer support: Support@audaxwatches.com

• Grievance Officer (India): Rishil Sutariya, CEO Support@audaxwatches.com, We will acknowledge your complaint within 48 hours.